Feasibility, Forecasting & Market Strategy for Sports & Recreation
One integrated team to help you validate, design, and financially plan your sports or recreation project — from early idea through bankable feasibility and long-term operations.
Service 01
Business Opportunity Study
Quickly validate whether your sports or recreation concept has the demand, positioning, and scale to move forward — before you commit major time, capital, or political will.
Why this service matters
Every project we support has a different ownership group, a different community, and a different funding story. This service is designed to give you a neutral, data-driven view of what is truly possible in your market — before you lock in scope or commit to long-term obligations.
What we focus on
Concept clarity
Sharpen who the project is for, how it fits the local landscape, and what it needs to become viable.
Opportunity sizing
Early-stage demand and revenue potential that helps you compare ideas and prioritize the strongest paths.
Decision readiness
Enough information for leadership to say yes, no, or not yet — without guessing.
How the process works
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1
Kick-off and context
We align on your goals, constraints, and what success looks like for the ownership group and community.
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2
Market scan & precedent insight
We review regional trends and comparable projects so you see where your idea realistically fits.
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3
High-level opportunity model
We outline the key drivers, revenue logic, and order-of-magnitude potential.
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4
Decision meeting & next steps
We walk through results with your team and recommend whether to advance to full feasibility.
Service 02
Feasibility Study
A bankable, full-scope feasibility study that examines market demand, operations, and financial viability so that lenders, investors, and public partners can confidently say yes.
Core components
- Market & demand analysis. Demographic trends, participation patterns, and competitive review to define your service area and audience.
- Operational planning. Staffing, programming, management structure, and expense modeling across the full year.
- Financial projections. 10-year pro forma with revenue, expenses, and key metrics like NOI, ROI, and payback.
How clients use it
This document becomes the core attachment for financing applications, council briefings, and partnership conversations. It tells a clear story about the project’s viability and risk profile.
Service 03
Feasibility Report
The definitive deliverable that consolidates all findings into a clear, comprehensive, and actionable business plan for your stakeholders.
Executive summary
A plain-language overview of the project, key findings, and our final recommendation.
Market & competitive analysis
Detailed data on demographics, participation, and the existing competitive environment.
Program & facility recommendations
Optimal mix of amenities, space allocation, and programming for your community and business goals.
Financial pro formas & risk
Comprehensive 10-year projections plus risk assessment and mitigation strategies.
Service 04
Financial Forecasting
Detailed, defensible financial models that translate market and operational assumptions into a clear picture of long-term performance.
- Revenue stream analysis. Memberships, drop-in, programs, rentals, concessions, sponsorships, and more.
- Expense & capital budgeting. Staffing, utilities, maintenance, replacement reserves, and capital plans.
- Sensitivity & scenario testing. Best-, base-, and worst-case projections to understand risk.
Service 05
Market Study
A deep, nuanced view of who your users are, what they want, and how they behave — so you can design a project that truly fits the community.
Demographics & psychographics
Population trends, income levels, lifestyle segments, and participation data in your service area.
Competitive landscape
Audit of direct and indirect competitors to identify gaps, pricing benchmarks, and positioning.
Demand & participation modeling
Modeled participation, membership uptake, and program enrollment across key user groups.
Site & location insight
Evaluation of potential locations based on visibility, access, traffic, and proximity to target users.
